Executive Summary: The Projected Impact
Based on the metrics provided by Emma Lancaster, this business case models the potential annual return on investment for OIA Global by leveraging the ZINT platform. The core benefits are centred around enhanced sales efficiency and accelerated revenue generation.
Interactive ROI Calculator
These sliders are pre-filled with conservative estimates based on our experience with clients in the FSI sector. Adjust them to see how even small improvements in key areas can deliver a significant return for your team.
Reduces the 2 days/week your team spends on desk research.
Shortens the 70-day prospecting phase through better targeting.
Increases the current 20% hit rate with higher quality meetings.
Breakdown of Total Annual Value
The ZINT Advantage
Our platform is designed to directly address the key challenges in the sales cycle. Here’s how the included features for OIA Global will drive the results projected in the calculator, turning raw data into actionable intelligence.
Automated Prospecting
Significantly cuts down research time by identifying ideal customer profiles and decision-makers automatically, freeing up your team to focus on selling.
Magic Insights
Provides deep, actionable intelligence on prospects, enabling your team to have more relevant conversations that increase engagement and boost conversion rates.
Full CRM Integration
Ensures a seamless flow of information, eliminating manual data entry and providing a single source of truth for all sales activities, improving data accuracy and team efficiency.
Visualising the Sales Cycle Impact
By shortening the most time-intensive part of the sales process—prospecting—ZINT allows your team to increase their deal velocity. This means they can manage more opportunities and close more business within the same timeframe.
Current Sales Cycle
ZINT-Powered Sales Cycle
Investment & Return Summary
This final chart compares the total projected annual value generated by ZINT against the proposed investment. It clearly demonstrates the platform's potential to be a significant profit centre for OIA Global, not just a cost.